Publications: Public Relations


How to deal with the media

Title: How to deal with the media
Author: S.M. Schroevers
Category: Communication, Language
Language: Dutch
Publisher: Kluwer BV
Year of issue: 2006
ISBN: 90-13-03145-5
Pages: 76
Edition: Paperback
Illustrations: Black-and-white


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Table of contents

Contents
Preface

Inhoudsopgave

Omgang met de media

  1. Contents
  2. Preface
  3. Introduction
  4. Written language
  5. Writing for the press 7
  6. News(value) 8
  7. Writing headlines 8
  8. Captions for illustrations 10
  9. Wrong journalistic usage of language 10
  10. Oral usage of language 11
  11. On interviews 11
  12. Making a statement 12
  13. Dealing with hostile media 12
  14. Tips for preparation13
  15. About radio 14
  16. About television 16
  17. Means of publicity 19
  18. The press release 19
  19. Press releases by e-mail 22
  20. Spam 24
  21. Press dossiers 24
  22. Press conferences 24
  23. Editorial proposals 24
  24. Free e-publicity 26
  25. Checklist press photographes 27
  26. Journalistic practice 28
  27. At the editors 28
  28. Editorial calendars 29
  29. Advertorials 30
  30. Cold calls and follow-up 30
  31. Availability 31
  32. Journalists 33
  33. The media 36
  34. Media-analyses 41
  35. Media focus 41
  36. Timing 41
  37. Illustrations 41
  38. Crisis communication 42
  39. Crisis situations 42
  40. Afterwards 43
  41. Availability 43
  42. Press clipping services43
  43. Press books 43
  44. Rectifications 44
  45. Journalistic usage understood 46
  46. Index 48
  47. Bibliography 50

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