Publications: Publicity, PR and Press



External Communication

Title: External Communication
Author: S.M. Schroevers
Category: Communication
Language: Dutch
Publisher: Kluwer BV
Year of issue: 2007
ISBN: ISBN 978-901304451-5
Pages: 128
Edition: Paperback
Illustrations: Black-and-white
Other: Imprint Management Support




Table of contents

Contents
Preface

Part I - External communication

External communication
Marketing communication
Corporate communicatie
Availability

Part II - The media

The medium landscape
Print media
Radio and television
Journalists
journalistic practice
Giving interviews
Checklist interview
Editorial plannings
Advertorials
source material
Dutch press handbooks
Belgian press handbooks:
Foreign press handbooks:
Making a media listing
Dutch newspapers
Flemish newspapers

Part III - PR

Introduction PR
Checklist writing press texts
Headlines
Captions
News value
Press releases
Concerning spam
Illustrative material
Other communication resources
Editorial proposals
Pres kits
Press conferences
Checklist invitation
Press agencies
Online press release databases
Press clippings
Press book
Presentations
Out-sourcing?
Checklist copyright

Part IV - Reference

Journalistic terminology
Bibliography
Subject index
About the author

 

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2007 Schroevers.