Publications: Publicity, PR and Press External Communication Title: External Communication Author: S.M. Schroevers Category: Communication Language: Dutch Publisher: Kluwer BV Year of issue: 2007 ISBN: ISBN 978-901304451-5 Pages: 128 Edition: Paperback Illustrations: Black-and-white Other: Imprint Management Support Table of contents Contents Preface Part I - External communication External communication Marketing communication Corporate communicatie Availability Part II - The media The medium landscape Print media Radio and television Journalists journalistic practice Giving interviews Checklist interview Editorial plannings Advertorials source material Dutch press handbooks Belgian press handbooks: Foreign press handbooks: Making a media listing Dutch newspapers Flemish newspapers Part III - PR Introduction PR Checklist writing press texts Headlines Captions News value Press releases Concerning spam Illustrative material Other communication resources Editorial proposals Pres kits Press conferences Checklist invitation Press agencies Online press release databases Press clippings Press book Presentations Out-sourcing? Checklist copyright Part IV - Reference Journalistic terminology Bibliography Subject index About the author   [Back to top] All rights reserved. [Terms of use] [Privacy Statement] © 2007 Schroevers.