Publications: Publicity, PR and Press The Communication department Title: De Communicatie-afdeling, Subtitle: en de keuze van communicatiemiddelen Author: S.M. Schroevers Category: Communication Language: Dutch Publisher: Kluwer BV Year of issue: 2004 ISBN: ISBN 90-130-14968s Pages: 64 Edition: Paperback Illustrations: Black-and-white Other: Imprint Adformatiee Order this book ? This book is available through Managementboek booksellers. Please click for more information or to directly order this book on this hyperlink. Table of contents Contents Preface Part I - The Communication department Introduction 11 Organisation models 12 Centrally or decentrally? 13 Departmental units 14 Tasks and operations 15 Job specifications in communications 18 Introducing new co-workers 21 External support 22 Part II - Print media 25 Part III - Multimedia 40 Part IV - Other media 46 Part V - Checklists 50 Matrix means of communication 51 Checklist Communication consultancy 52 Checklist advertising agency 53 Checklist print assignments 54 Checklist copywriter 55 Checklist photographer 56 Checklist press photo's 57 Checklist designer 59 Checklist mailings 61 Checklist audiovisuals 62 Price development 63 Bibliography 64 About the author 65   [Back to top] All rights reserved. [Terms of use] [Privacy Statement] © 2006 Schroevers.